How to use your story and make more sales

 Do you consider your unique story a valuable asset for your business?

Using your personal story to sell your products or services is a pretty well-known sales technique. For us small business owners it’s one of our most powerful assets. By allowing yourself to be seen gives you an authentic edge when it comes to communicating with your ideal customers and audience - think of your personality and story as your

Business Super Power!

Big businesses have to work extremely hard to share insightful, personable stories that connect with their customer. Yet you, a small business owner can effortlessly embody your brand ethos, product or service, and business on a daily basis. Make sure you use this to your advantage because when you do; the sales will follow. 

Now more than ever people are looking to make safe decisions.

Clients and customers need to trust that whatever you’re selling, and whatever they buy into, is going to work. They need to be sure they'll get what they came for before investing. Facts, figures and results go a long way to encouraging someone to make a purchase, yet it is that emotional connection and not the numbers that a customer really buys into. Crucially, this means that your audience are more likely to keep coming back for more when they feel something towards you and your business. How you serve and sell to your customers can invite brand loyalty and help forge that professional relationship for future business dealings/ transactions - No Pressure!

Remember your authenticity

Whatever your chosen medium, Instagram, LinkedIn, over the phone, via a blog post on your website or face to face, it’s vital that you learn to harness your authenticity and story to create impact.

So, how do you show your personality and tell your story and make that all important emotional connection with your customers?

How do you actually harness the power of personality to make more sales?

There is an art to it.

To tell your story well, to capture the imagination and excitement of your customer is not about shouting from the rooftops about why they should work with or buy from you. Let others share how great you are.

Instead, it is about educating your customer, teaching them to think and act differently. Share valuable content. Share engaging, useful, considered and thought-provoking material that helps your audience get to know you and your brand.

Once your audience has realised and recognised the value and results you offer they will be far more likely to follow your invitations to reach out and start a conversation with you.

Your brand building efforts is not about closing sales, it is purely focused on opening conversations and building your reputation. 

FOLLOW THESE TIPS TO LET THE PERSONALITY OF YOUR BUSINESS SHINE!

• Most stories have a clear introduction, middle, and conclusion

This structure makes the story straightforward and easy to follow. Focus on your customer’s buying journey. Make them the main character. What challenges do they face? How can you help them overcome the challenge? This is a useful tool to use in your marketing to complement your sales strategy.    

• What’s the punchline?

What do you want the reader to take away from your story? Or put simply, why should they bother reading or listening to you in the first place? Maybe because they’ll see how your product will help them in their everyday lives, make their work life more productive, or simply make them feel better about themselves.  

• Hold their attention

Stories about your business must be captivating and informative. Keep the language short and punchy, use familiar, but not too cliché, phrases. Remove any complications or barriers that will prevent them from understanding the overall objective: to sell your product or service!  

• Get personal

Possibly the most important to secure than emotional connection and why small businesses are so great at this - you most likely already thrive on the personal approach. Share past customers’ experiences or draw on latest industry activity that could impact your customers lives or businesses. Weave those nuggets of information into your story and messaging.  

• Great storytelling in sales doesn't have to be complicated

It’s all about being authentic and communicating how your product or service can help the customer. The approach you take right now to tell your story will be remembered and shape all future relationships - again, no pressure ;)   

But in all seriousness, it does not have to be difficult or onerous 

Telling your stories and the stories of others humanises your sales process and will make those all important connections with customers so much more meaningful and fruitful.

To your continued success,

Enfys